About us
ABOUT US
Shaping our future
In a world of fast fashion,
we are committed to preserving the art of handloom sarees
and empowering local artisans.
Discover New Styles
Our handloom sarees are crafted with love and care, showcasing intricate designs and vibrant colors that celebrate Indian culture. Each piece is unique, making it a perfect addition to your ethnic wardrobe.
Start with the customer – understand their style and provide them with exquisite ethnic wear.
Changing the fashion landscape is possible.
We’ve done it with our unique designs.
Meet our team
Dedicated artisans driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Rahul is dedicated to promoting the art of handloom weaving, ensuring that every saree tells a story of heritage and craftsmanship.
Mich Stark
Chief Commercial Officer
Mich is passionate about weaving stories through fabric. With years of experience in the textile industry, Mich has transformed our vision into a reality, bringing exquisite handloom sarees and ethnic wear to life. Mich is a true innovator.
Aline Turner
Creative Director
Ananya is a passionate advocate for traditional crafts, mentoring artisans and ensuring the beauty of handloom sarees reaches every home.
Iris Joe
Chief Financial Officer
Ananya, with her extensive knowledge of textiles, helps us curate collections that resonate with our customers' desires and elevate their wardrobe.